There are a myriad of details in a selling process. You can rest assured by knowing everything instantly throughout the following 6 steps and beyond while we are working for your top dollars with 100% transparency, loyalty, and obedience to you.
Step 1. Home Evaluation
Elaine and her team of professionals visit your home to discuss with you on 1) home evaluation, 2) our free services, 3) to determine what work needs to be done, and 4) your special needs in tax, financial, legal etc.
To empower you in your real estate decisions with most updated stats and facts, I make 3 evaluation options available at your fingertip totally free and no obligation. Click Free Home Evaluation now!
- email: instant report;
- email: 7 extensive and in-depth reports on your property, market, neighborhood, school, etc.
- In person: broker’s evaluation
Selling your home is a big decision. We provide free research on your special needs in tax, financial, legal etc. before you hire a professional. If needed we pay for consulting services from an attorney, CPA, and a title officer.
—-
Research on Taxes: 1031 Exchange | Prop 19 | Trust | Seller Financing | Foreigners (in Chinese)
Step 2. Home Preparation
Home preparation aims at increasing home value and having a smooth transaction. It includes updates, fixes, cleanups, and staging.
Your personal Project Manager will provide you with a comprehensive proposal – complete with detailed bids from our trusted vendors, the best in the industry – for your approval or modification before any work begins. We are experts on local home, garden, and technology trends and know which improvements will bring you the most Return on Investment.
After the updates, fixes, cleanups, we bring stagers to showcase your home and to attract the current buyers.
For more information, click Home Improvements before Sale and our managed home improvement projects.
Step 3. Marketing
Featuring by our understanding of buyers, story telling, and highly efficient sales engagement, and effective showings, our extensive and in-depth marketing can maximize your home exposure to right buyers from local and abroad, interest qualified buyers’ to come to your home and make decision, and therefore lead to more offers on your home.
Please click Marketing Campaigns
Step 4. Pricing
Correctly pricing a home is key to get the highest price possible for your home.
Price is the largest factor when a buyer decide to make an offer. In digital era and our fast paced markets, a well-priced home attracts the most buyers. Therefore, listing price is the most affective marketing element.
Pricing strategies vary enormously with market conditions. When pricing a home, we analyze a myriad of factors from a 360 degree angle and leave no money on the table. These factors include your home features, your competitors – similar homes currently on the market, demand – active buyers at certain price levels in the area, recent sold and unsold similar homes, the time of the year, local and national market trends, economic indicators – interest rates, employment, population migrations, construction / remodeling costs, etc.
The length of time your property on the market also affects the selling price you receive. Pricing your home competitively from the start will create more activity among buyers, and motivate buyers to make offers fast.
Step 5. On the Market - Effective Showings
Open Houses and Other Showings: Convenient and Comfortable.
When your home is on the market, You wouldn’t want to miss any chances for interested buyers to view your property. More importantly, you want make a good impression from every showing so as to reduce the time to generate serious offers.
In order to bring as many potential buyers as possible to visit your home, spend time there, and come to us with any and all questions, we host as many open houses and scheduled showings as needed on site and virtually to fit all potential buyers’ needs.
On all the showing occasions, we are actively engaging with potential buyers to understand their needs, relieve their concerns, and help them see how they are living in this special home and neighborhood. We also bring a lender during weekend open houses.
For our detailed showing plan, please click Marketing Campaigns.
To keep your home safe and in perfect showing condition, we arrange safety measures for you and check and maintain your home every week while it is on the market.
Step 6. Offers and Negotiation, Escrow, and Closing
We will do thorough research on buyers, talk with their lenders, help them if needed so as to facilitate a smooth closing for you. We work closely with title and escrow companies to handle legal and financial details of each transaction.
Communications
One contact point, Traceable, and Instant
- One contact point: Although I have a good support staff and many third party supports, I am always your main contact, propose and review all documents myself, and keep track of every happening. In the mean time, as your agent, please direct/forward every inquiry regarding the home to me.
- Methods:
- Phone calls and emails for main points, decisions, and documents signing.
- A personal private website for exchanging and keeping track of ideas/proposals, images, discussion minutes and summaries.
- Shared google sheets for organizing financials, timetable, document list and links, To do List.
- Shared google drive for all documents.