To Attract Right Buyers from Local and Abroad to Make Offers on Your Home
Our marketing goals are to
- Maximize the property’s exposure in short period
- Increase the buyers’ interest in the property and facilitate them to make offers on your home
- Set fit expectation for buyers and reduce uncertainties of the property
Our extensive and in-depth marketing, featuring highly efficient buyers’ engagement and effective sales enablement with online and print media, cutting-edge and traditional methods, will guarantee to achieve these goals and therefore lead to a successful transaction for you.
Our marketing starts right at the beginning of home preparation. To make your home catch current buyers’ eyes, your personal project manager work with shop and professional designers, contractors, and stagers. To ease buyers’ concerns, we will assist you in preparing all the disclosures and inspection reports. After we have your home well prepared for the market, we start marketing campaigns.
Extensive and Expensive Advertising
Your home is posted on more than 100 websites in 60+ countries reaching 150+ million potential buyers from local and abroad.
The above nationwide and international online advertisements are paired up with the following media, materials, and diligent showings.
- Full-page ad in the local newspaper (paper version), and ad on its online version
- Direct emailing to over 16,000 buyers’ agents in two counties Santa Clara and San Mateo.
- Paid and free ads on social media: Youtube, facebook, X, nextdoor, Instagram, LinkedIn, etc.
- http://www.YourHome.com showcases your home. – Example: 380 Colorado
- Liu-RealEstate.com in both English and Chinese
- Professional photos, videos, 3D tour, drone arial photos, floor plans, site plans etc.
- Full color advertisement materials: flyers, brochures, yard signs, open house displays (Flyer, Square Brochure – Black | White, Regular B – outside | Inside)
- Detailed descriptions of your home and neighborhood in English and Chinese.
- Articles on home and neighborhood stories and market trends published in Elaine’s Real Talk Newsletter and social media/local newspapers.
- Google map with nearby amenities
- Pre-market promotions: member-only listing on MLS, yard sign with Coming Soon runner.
- Coming Soon and Just Listed postcards to attract the potential interests of neighbors’ friends and relatives.
On the Market - Effective Showings
Open Houses and Other Showings: Convenient and Comfortable.
When your home is on the market, You wouldn’t want to miss any chances for interested buyers to view your property. More importantly, you want make a good impression from every showing so as to reduce the time to generate serious offers.
In order to bring as many potential buyers as possible to visit your home, spend time there, and come to us with any and all questions, we host many open houses and scheduled showings on site and virtually to fit all potential buyers’ needs.
On all the showing occasions, we are actively engaging with potential buyers to understand their needs, relieve their concerns, and help them see how they are living in this special home and neighborhood. We also bring a lender during weekend open houses.
Open Houses are particularly important as it not only shows Buyers how many possible interests in your home but also gives them opportunity to check out the house on their own.
While private showing is key step to let those qualified and interested buyers roam freely and discuss the property with agents without interruption before they make offers.
In addition, virtual tour can help buyers from distance or extremely busy.
On Site Showing
- Open Houses on Sat/Sun, + Mon/Fri late afternoons every week until SOLD.
- Broker tours
- Preview open houses for neighbors
- Scheduled showings and virtual meetings available 8 hours 7 days a week
- Buyers’ agents showing
Virtual Tour
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| zoom meeting | google Meet | Facetime on Apple devices |
To keep your home safe and in perfect showing condition, we arrange safety measures for you and check and maintain your home every week while it is on the market.
Characteristics of Our Marketing and Services
Our marketing campaigns can guarantee the best deal for your home because we are expert in engaging buyers and enabling sales based on our thorough knowledge of your home and understanding of buyers and current market. And these campaigns start right after our first meeting and at the stage of home preparation and are carried through until the closing and beyond.
A deed is accomplished through carefully thinking; Mastery of work comes from diligent application.
I am a creative problem solver with quick actions as my whole heart and brain is filled with your home and your needs day and night. I get to know your home and neighborhood well by extensive research and following up with every inspector and every improvement projects. How many interests fade away because one question or concern is not addressed immediately. With a warm and genuine heart, while I gain people’s trust, my professionalism and teamwork will turn many simple curiosity into solid interests, and turn these interests into a successful transaction for you.
I am an excellent story teller. I help every potential buyer get to know how they live in this home. I listen to every potential buyer and tell them stories that will attract their specific interests and ease their concerns. I like telling stories about the owners, the neighbors, the neighborhood, the schools – teachers and kids, the market, etc.
- Stories about home, owners, neighborhood: Every home is unique thanks to its architecture and gardens, its owners, its neighbors, its schools, etc. To some degree, beauty comes from familiarity. People love to live among those they can relate. And the right buyer will surely pay your home’s full value. I accompany every inspector to get to know your home thoroughly. Use inspectors’ testimonials to promote your home and to provide explanations for issues that might concern buyers as well.
- Stories about community and market
- Real Estate Appreciation in Cities in Silicon Valley
I am a great open house host and showing guide. I host every open house and available for showing appointments. In order for a buyer to feel confident making an offer on a property, they need to know about the property as much as possible. I am available to answer any question from buyer or buyer’s agent. In these conversations, I also get to know more about the buyer’s agent, the buyer, and buyer’s lenders. Therefore, I can not only effectively negotiate for you but also guarantee a smooth closing by choosing a trustworthy buyer’s agent and qualified buyer.